About

A few words from our founder
Gabe Ross

Hey there, thank you for taking the time to look through 's website!

I founded on July 1st, 2022, and I have been building it every day since.

I started as a community engagement platform to help people get to activities, volunteering, and church events during college at the University of Dallas. After hosting three raging parties at the Toyota Music Factory I realized that promoting events wasn't something I wanted to pursue long term and I needed to find a new audience.

I ended up being lost and not sure where was going. I met a property owner who was interested in event registration at his property. I realized that people and myself are no longer connected to our communities, sparking my interest to fully dive into making communities come to life.

Currently I'm fighting to help people who are lonely, isolated, and separated from others because they moved to a new place, want to get more connected, and who are desiring to live a socially healthy life in a way that they aren't left out to dry. Digital entertainment has done terrible things to society causing division, brain rot, and a lack of love for our neighbors. I am trying to help people get back to knowing their neighbors, saying hello, and making sure people feel like they belong where they live.

is a mission that I have sacrificed a lot for in the pursuit that I will make others' lives better. I am convinced that being social is a cure to residents' desire to leave following concession, being unhappy with where they live, and general disconnect from their community. Please find a time for us to connect so that I can hear your two cents about how to make community so much better that your residents will love YOU.

May God bless you and protect you forever,
Sincerely in Christ,
Gabriel Michael Ross

Gabriel Michael Ross

Founder & Chief Executive Officer,  ·  Houston, Texas

Gabriel “Gabe” Michael Ross (born ) is the founder and CEO of , the community concierge app that helps apartment communities turn neighbors into friends and friendships into retention. Born in Ypsilanti, Michigan and raised in Denver, Colorado, he attended St. Mary’s Academy, Cherry Hills Village Elementary and Regis Jesuit High School, where he played lacrosse. He moved to Dallas, Texas in 2021 to attend the University of Dallas, founded the company on July 1st, 2022 while still a student, and graduated in 2025 with a degree in Business Administration and a concentration in Computer Science. In April 2026 he moved to Houston, Texas to launch in its first apartment community, and is now expanding to communities across the United States.

  1. 2002 Born in Ypsilanti, Michigan. His family moved to Denver, Colorado soon after.
  2. Denver Grew up in Denver. St. Mary’s Academy for grades 2–4 and 6–8, Cherry Hills Village Elementary for 5th grade, then Regis Jesuit High School, where he played lacrosse.
  3. 2021 Moved to Dallas to study Business Administration with a concentration in Computer Science at the University of Dallas.
  4. 2022 Founded the company (then Sort) on July 1st, while in college. Rented out the Raleigh Underground concert venue in Dallas to host events and sold the tickets through Sort Registrations, an app he built himself.
  5. 2023 Second place, University of Dallas business pitch competition, as a sophomore competing against graduate students.
  6. Pivot From events to apartments. Meeting an apartment owner-operator interested in event registration at his property led him to pivot the product from event promotion to building community inside apartment communities.
  7. 2024 MassChallenge Texas resident in Dallas, March to August, refining the app with fellow founders and advisors.
  8. 2025 Graduated from the University of Dallas. Received the Robert G. Lynch Entrepreneurial Promise Award at graduation and was named a 2025 Future Texas Business Legend Award finalist by the Texas Business Hall of Fame. From June 2025 he served as business manager of the Church of the Incarnation in Irving, Texas for the Catholic Diocese of Dallas, sitting ex officio on the parish Finance Council.
  9. 2026 Moved to Houston in April to bring into its first apartment community. Now expanding to more communities across the U.S. to build friendships between neighbors and help apartments save on turnover costs.
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